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Are you maximising your leverage?

One of the crucial skills for any small business leader to practice is prioritisation: identifying key tasks and applying resource to them in appropriate measure.

So how much of your precious time do you dissipate on business activity that you're not best equipped to handle?

What's the opportunity cost of the hours you sometimes throw at 'low-leverage' activity? For example, the opportunity cost of a Sales Director who agonises over wording for the company website when he could be out clinching another contract.

If written communication is not your forte, buy someone in who can 'wordsmith' your USPs into effective copy. Save yourself the time, stress and sheer financial cost of being the square peg in a round hole!

We all have a unique skill set reinforced by related experience and need to maximise the time spent on 'high-leverage' activity that draws on our primary worth to the business.

So let's buy in resource to address low-leverage activity so that we can maximise our productivity and fully realise our revenue-earning potential.

Perhaps The Hertfordshire Business Expo is a strategic opportunity for you to purchase as well as to sell? Have a think about it. 

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