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One of the crucial skills for any small business leader to practice is prioritisation: identifying key tasks and applying resource to them in appropriate measure.

So how much of your precious time do you dissipate on business activity that you're not best equipped to handle?

What's the opportunity cost of the hours you sometimes throw at 'low-leverage' activity? For example, the opportunity cost of a Sales Director who agonises over wording for the company website when he could be out clinching another contract.

If written communication is not your forte, buy someone in who can 'wordsmith' your USPs into effective copy. Save yourself the time, stress and sheer financial cost of being the square peg in a round hole!

We all have a unique skill set reinforced by related experience and need to maximise the time spent on 'high-leverage' activity that draws on our primary worth to the business.

So let's buy in resource to address low-leverage activity so that we can maximise our productivity and fully realise our revenue-earning potential.

Perhaps The Hertfordshire Business Expo is a strategic opportunity for you to purchase as well as to sell? Have a think about it. 

Exhibiting at The Hertfordshire Business Expo is a bit like deep-sea fishing. The rewards can be huge but you need to plan how and where you’re going to trawl.  There’s a multitude of good fish out there but how do you get them into your net?!  And you don’t want to waste time networking with sprats when you’re out trawling for cod!

A primary consideration is the size of your ‘boat’, your exhibition stand. The cost of stand space at Herts Business Expo is a modest £99 + vat per metre (plus £15 + vat for your power hook-up) Obviously, the bigger your stand the greater the potential impact, but size doesn’t necessarily matter so long as the design is attractive and accessible.

And who’s going to man your stand? Are they friendly and approachable? Do they have the ability to quickly assess business potential or will they waste time talking to sprats while the cod swim by!

You might get a better catch by providing refreshments, a business card prize draw with attractive prizes, or free, no-obligation consultations. So book your stand today at and prepare your nets for some great fishing!

As with any business project that involves time and expense, the decision to participate in Hertfordshire’s biggest annual business gathering justifies consideration. Although the outlay for purchasing stand space is a modest £99 + vat per metre (plus £15 + vat for your power hook-up) the opportunity cost of taking a day out of your normal business activity needs to be factored in to evaluate the true cost of exhibiting. Or maybe it’s easier to quantify the potential business benefit of mixing with 70 other exhibitors and presenting your business to over 500 visitors?

Measuring the benefit of marketing and public relations activity has never been an exact science but there is an unmistakable gauge of worth in the commercial arena: Repeat business. Hertfordshire Business Expo is a sell-out every year because visitors and exhibitors invariably come back for more! 

Small to medium companies in the northern home counties love this generic business event because it offers a fantastic opportunity to showcase their organisation, and network with hundreds of potential customers. So book your stand today at We look forward to meeting you in the Alban Arena on 4th July! 

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